VANMOOF

LYRA AND VEGA
Global Bike Launch

Art Direction w/ the team at Builders Club

A campaign film made for VanMoof for the release of their new S5 and A5 bikes. Nine years in the making with refined features, new frames and the latest unique VanMoof tech the new S5 and A5 bikes give for seamless cruising through cities and setting the standards for e-bikes worldwide. We were tasked with creating hype films and a launch product film to be presented at their online live launch. For the hype films we focused on the clean design and features of the bike using light, mist and shadowing to manipulate and hint at the bikes giving the viewer a glimpse of the frames, wheels and features.