VELO & LYFT LAB

COLLABORATION 7

Every year VELO and their experimental department Lyft Lab invites a unique collaborator to visualise their latest collection of flavours. The flavours this year were Cocoa Caramel, Cocoa Raspberry and Cocoa Orange. All artworks lived between the familiar and the unfamiliar, bringing in the familiar elements through colour but reimagining the forms and shapes of each fruit and flavour. The project was also exhibited in a pop up store for a month at Götgatan in Stockholm and accompanied by a behind the scenes video where I talked about the artworks and myself as a 3D artist in London.