SAMSUNG GALAXY

Art Direction w/ Builders Club

A campaign film made for Samsung Galaxy Z Flip 4 phones. We created a film seeing a girl trading in her old phone and selecting bespoke colours for her new phone. Each new colour translates into a different 3d world and clothing style. The worlds we created were called Y2K, Glam pop and Tiktok. Y2K took inspiration from online trends around the 2000’s and their glorious outlook on what the future fashion would look like. Tiktok was portraying a young girl, looking at aesthetics such as barbie core, cute core and fairy core. Finally Glam pop was leaning towards an edgier style, imagining a girl who loved boxing, leather and motorcycles.