CHANEL GABRIELLE

Art Direction w/ Builders Club

We worked with CHANEL on their latest campaign for the new GABRIELLE CHANEL line, which features a parfum, essence and hair mist as well as other products such as body lotion, cream and shower gel. We were brought on to create a new series of visuals and animated content that magnify the hero products from the line and elevate them towards ever more luxury and distinction. Each visual is a series of transformational moments relating to the scent and also symbolises Gabrielle as a person. We created a fully CGI campaign allowing them to create a truly magical film where they could seamlessly flow from one component to the next. You see this throughout the campaign in moments where flowers bloom then morph into water then into fabric. These assets were to be in addition to the key campaign featuring the face of GABRIELLE CHANEL, actress Margot Robbie.